09/24/2005 07:38:00 PM 
(3) 
(3) It seems like a good way for the aficionados to connect and stay informed with the brand.
It's a great example of access being granted to everyone with the open sourcing of previously exclusive information. Years back, the automotive journalist felt privileged to be invited to a press conference with BMW's head of design, now everyone has access to exactly the same information.
Companies are fast discovering that it's better to free the information for everyone, than to share it just with an exclusive crowd. Wither the power of PR and witness instead, the rise of the consumer connoisseur.
BMW
To clarify, I mean the power of the PR industry and its typical tactic of controlling information and using traditional media routes.
Posted by Ed Cotton on 09/29/2005 01:58 PM
To clarify, I mean the power of the PR industry and its typical tactic of controlling information and using traditional media routes.
Posted by Ed Cotton on 09/29/2005 01:58 PM
BMW
That then, would be media relations. Public relations, by definition, is very much broader than this. It can encompass all manner of tactics, some traditional, some innovative. Good PR will seek out whatever opportunities are out there to bang the drum. It can never, and could never, control the message. What it can do is to present things clearly and in the best possible light. After that, consumer will make up thier own minds. <br> <br>What BMW is doing here is clever, but nothing really new. Making a recorded interview with a company bigwig widely available has been done before. It's not as if BMW's PR team won't have planned what's to be said. <br> <br>Which takes us back to media relations. A journalist's job is to ask the tough questions (there are many thanks to Mr Bangle's 'flame surfacing' designs) and report on them. There will always be a market for that, as it can never be possible for all of us to get a one-on-one opportunity.
Posted by James Ollerenshaw on 09/29/2005 02:45 PM
That then, would be media relations. Public relations, by definition, is very much broader than this. It can encompass all manner of tactics, some traditional, some innovative. Good PR will seek out whatever opportunities are out there to bang the drum. It can never, and could never, control the message. What it can do is to present things clearly and in the best possible light. After that, consumer will make up thier own minds. <br> <br>What BMW is doing here is clever, but nothing really new. Making a recorded interview with a company bigwig widely available has been done before. It's not as if BMW's PR team won't have planned what's to be said. <br> <br>Which takes us back to media relations. A journalist's job is to ask the tough questions (there are many thanks to Mr Bangle's 'flame surfacing' designs) and report on them. There will always be a market for that, as it can never be possible for all of us to get a one-on-one opportunity.
Posted by James Ollerenshaw on 09/29/2005 02:45 PM
It appears you don't have Flash installed.
Wither the power of PR? This is PR! If anything it's wither the power of the media, but somehow I doubt that as well.