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Since when did Hollywood realize that traditional trailers were loosing attention because of their unoriginality? Since New Line Cinema hired the audio video artist Addictive TV to create the trailer for Antonio Banderas' new movie "Take The Lead." The idea is to make a trailer that will be passed around virally because people will want to see it as art. A recent article in DJ Mag says, "Addictive TV have made history - their remix for "Take The Lead" marks the start of a new dawn for VJing and audiovisual remixing."

Video performance art (VJ) is nothing new. It started in the 1980s but recently it has seemed to grab the eye of the corporations and public; product-development has responded. The evolution of VJ products has made it easier for artists to mix the video. And the recent surge in VJ equipment on the shelves has made it easier for these artists to get their hands on the hardware and software needed. The recent popularity of the medium has increased venue space, club time, theater-seating and overall audience size. The medium is still young and small, but Hollywood catching on to this VJ trend is the first step towards the mainstreaming of VJs.

VJs are just one more example of how mediums are collaborating, intersecting and merging to form new art mediums. They use the sound of video to create a beat/song - so the sound seems to form the visual while at the same time the visuals are forming the sound. It is a complicated sensory experience - almost like the egg and chicken riddle - you're not really sure if the beat or the video was created first.

Influx attended Addictive TV's performance at the San Francisco Film Festival. This was not like other films. Addictive TV's performance does not come in a can. It is live. Graham and Tolly are living, breathing and performing right in front of you - with a screen and speakers behind them. A totally new experience, you are not really sure if you are watching a movie, a band or if you are supposed to stand up and dance like you at a nightclub. To get more of an idea of what this performance is like look at these videos.

Influx also had the opportunity to chat with these two creative Brits. Graham Daniels and Tolly are motivated leaders of the VJ industry with a vision. They are already internationally accomplished and are not shy of today's VJ-popularity wave they are catching.

Don't be surprised to see VJs popping up all over the media in the next couple years. Sooner rather then later, ads will be mixed, movies will be mixed and Addictive TV even has the dream to start their own TV station that consists only of video-remixes.