In recent months, IBM has been using it as the basis of a big campaign. One piece that's of particular interest is a PDF that contains some pretty cool facts about the pace of technological change.
Some highlights:
The Internet of things is headed towards a trillion
By 2010, supercomputers will perform one quadrillion calculations/second
By 2010, the codified information base, will double every 11 hours
40% of a company's customers modify or tinker with its products in some way
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