09/20/2006 11:59:00 PM 
However, there's another way of looking at things, as Moo explains.
"MOO is a new kind of printing business.
There are now more than a billion people online, and most of us use the internet to engage in some kind of social activity. In doing so we help generate over 4 petabytes of unique virtual content a month.
We have virtual communication like email, instant message or video. We belong to virtual communities like social networks, image sharing or interest groups. And in these communities we have created virtual identities like homepages, avatars and blogs.
But sometimes life can be a little too virtual.
MOO dreams up new tools that help people turn their virtual content into beautiful print products."
You can't fault this thinking, it clearly expresses what they do and defines a role and relevancy for the brand in these changing times.
Moo has made printing relevant again.
So it's all well and good to say stuff, but today people are looking for product proof.
What do they do?
One of Moo's most interesting products are the recently launched Flickr cards. These are business cards that Flickr users can create using their own images.
It's genius, on so many levels:
- It's affordable at $19.99 for 100 cards
- It celebrates the user's creativity- its their photos on the cards
- It's highly personal and individualized
- Each card has a lot of talk value
- It brings the card owner's creativity out into the open
- Anyone can use it
- The technology is so sophisticated that you can print a different image on every card
Moo is an interesting example of an intermediary that sits between the user and a community, in this case, Flickr and allows the users to transfer their creativity from the virtual world into something physical and tactile.
Photo by Memespring
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