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When I first read about Pepsi's can design challenge, it seemed to me to be more of the same.

How many brands are have let consumers, artists and designers play with their pack design?

As a marketing concept it appears done to death.

The trouble with my cynicism, is that it takes no account for execution.

I was forced to reverse my thinking when I came across this can design.



It allows the artist to dominate the can, rather than the brand, which makes for a fantastic design.

The can's designer is JKaczmarek.

Will we ever see this can on grocery store shelves?

Posted by Ed Cotton "Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad agency. But if you are in the authenticity and integrity business then you have to think design."

Bruce Nussbaum-Business Week- Speech given to the Royal College of Art- London 


Posted by Ed Cotton We've been here before, the moment when the design bubble bursts and with it the over-inflated egos and puffery.

The August edition of Icon Magazine covers the issue in some detail and includes a number of interesting manifestos from celebrated designers, including this one from Jasper Morrison.

"Design, which used to be almost unknown as a profession, has become a major source of pollution. Encouraged by glossy lifestyle magazines and marketing departments, it’s become a competition to make things as noticeable as possible by means of colour, shape and surprise. Its historic and idealistic purpose, to serve industry and the happy consuming masses at the same time, of conceiving things easier to make and better to live with, seems to have been side-tracked. The virus has already infected the everyday environment. The need for businesses to attract attention provides the perfect carrier for the disease.

Design makes things seem special, and who wants normal if they can have special? And that’s the problem.

What has grown naturally and unselfconsciously over the years cannot easily be replaced. Not that old things shouldn’t be replaced or that new things are bad, just that things that are designed to attract attention are usually unsatisfactory. There are better ways to design than putting a big effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term. Special things demand attention for the wrong reasons, interrupting potentially good atmosphere with an awkward presence. Preserve Normal, resist Special!"

If the market slides, then design and advertising usually go with it and soon after that comes a moment when people start re-focusing their priorities on important things beyond the superficial. Are we at that moment? It's hard to say, but let's see what next week brings.

Icon certainly think it's time- and pick on Dubai, celebrity designers, designer furniture for children, $200,000 audio speakers, the demise of subcultures, fat design magazines (honest!), limited edition, etc...


Posted by Ed Cotton