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Yesterday's conference went really well and I would like to thank everyone who attended and of course, our great speakers.

Jonah Bloom (Ad Age)- Encouraged us to believe that advertising agencies do have a future, but only if they can move into new arenas

Christian Simm- Explained how Switzerland, a country of just 7.5 million people and is the world leader in innovation, reaches out and starts important conversations using Swissnex (part conference space and part C21st technology attache).

Sarah Rich (Dwell)- Reminded us that the environment does matter and that brands need to start thinking about doing the right thing, but they need to be honest, if not, they will get caught out and ridiculed.

Kent Nichols (Ask a Ninja) and Chas Edwards (Federated)- Showed us how brands can participate in conversations and in the new world of online video entertainment.

Gregory Kennedy (Millions of Us)- Convinced us that virtual worlds like Second Life are now important media for teenagers, but showing us some nice work for Scion, WWE and WB.

Scott Wyatt (NBBJ)- Showed us how architecture can be a poweful force in branding, by helping to motivate and engage a brand's most powerful asset, it's own employees.

5X5 Speakers- Who braved stage fright, technological glitches and the chalenge of a 5 minute slot to share some very interesting perspectives.

Becky Saeger- Explained how Charles Schwab and made the massive brand shift from Chuck talking to Talk to Chuck and explained that it was not just about an ad campaign, but making changes to the organization. She also highllighted the need for CMOs to stay curious about the changing marketing world, in order to remain relevant.

Finally, I would like to thank Stacey Price of Pfeifer Price for organizing the confernce and making sure we all ate local, organic and sustainable food and Neal Zimmermann and his team for really great design work.


Posted by Ed Cotton
Created with Admarket's flickrSLiDR.

Posted by Ed Cotton We have about 20 tickets left for our branding conference. The conference will be held in San Francisco on October 19th. We have speakers from Worldchanging, Advertising Age, Charles Schwab, NBBJ, Swissnex, Federated Media, Ask a Ninja and Millions of Us. Tickets are $195 and include breakfast and lunch. More details can be found here.

Posted by Ed Cotton marketing conferences and gnawed legs (37.862538663049186 , -122.49388933181763) Robin and Jay, creatives at BSSP, developed this concept to promote the Influx Ideas 07 conference (details here).

We ran an ad version in this year's EFFIE awards program.




Posted by Ed Cotton We are pleased to announce that we have added Christian Simm to our list of speakers for the Influx Ideas 07 conference on October 19th in San Francisco.

Christian Simm is the executive director of swissnex, a unit that fosters cooperation and partnerships between Switzerland and Western North America in science and technology, education and entrepreneurship, and art and innovation.

Swissnex has been instrumental in helping to shift the brand image of Switzerland, from chocolate and watches to innovation and science.

Other speakers confirmed for the event include:

Beck Saeger- CMO-Charles Schwab
Johah Bloom- Editor, Advertising Age
Reuben Steiger- Founder, Millions of Us
Chas Edwards- Chief Revenue Officer, Federated Media
Scott Wyatt-Partner, NBBJ
Kent Nichols- Ask a Ninja
Sarah Rich-Editor, Worldchanging.com

More information on the event and registation can be found here. We are pleased to announce the addition of Jonah Bloom, the editor of Advertising Age, as a speaker at the Influx Ideas 07 conference.

Here's Jonah's bio...

Jonah joined Ad Age in September 2002 from PRWeek magazine, a national weekly based in New York reporting on corporate communication, branding and public affairs. He helped to launch PRWeek in 1998 as news editor and went on to become editor-in-chief. He also has considerable experience reporting on the media industry in Europe, having founded and been the editor of Campaign Media Business, a national weekly covering planning, buying and selling of media in the U.K.

Jonah’s other roles have included magazines editor on journalist’s weekly Press Gazette, news reporter on VNU’s Accountancy Age and reporter on weekly print and packaging journal PrintWeek. In 2002 Jonah edited the HarperCollins book “Top Companies in Marketing & Media.” His stories have been published in several national dailies in the U.K. including The Financial Times and The Guardian.

Conference information and registration details can be found here.