Weblog Consulting Register Login Subscribe to Free Influx Emails Join our Facebook Group Branding Street Cred Technology Lifestyle Style Entertainment Interviews Art InfluxTV Map Widgets RSS — All Subjects RSS — More Feeds

Search

Advanced Search

Contact Privacy Policy

Everyone knows the co-working is the new cool way to work for those freelance Brand You-driven types. It would also be safe to assume that these forward thinkers might be partial to a little bit of green lifestyle. If you happen to be one of these folks and live in NYC, you are in luck because Green Desk is where you should be working.

Its list of green features seems impressive.

energy efficient lighting	solar panels on the roof
recyclable furniture	carbon offsets from nativeenergy.com
low/no VOC finishes	power from renewable energy sources
recycled paper products	shared bicycles
paper, plastic & glass recycling	rooftop garden
online paperless billing	filtered water on every floor

While it might seem a stretch to the environmental purist, Green Desk appears to be a lot better than most rental office spaces.

Perhaps of greatest significance is the fact its very presence shows just how far this movement has gone and how far it has to go. It's clear every single area of our lives has an environmental impact; from our homes to our finances, every player in this space will offer or have to offer products and services that cater to these needs for a couple of reasons.

1. It will demonstrate progressive thinking

2. There will be a profitable niche market for such offerings

However, the biggest challenge will be getting this right and trying to set the highest possible standards and example. At the moment, just being Green is good enough for Green Desk to carve out its own space in the new and emerging co-working market, but in 5 years, this will be the norm. The winners will be those who start with the highest standards and continue to push those standards even higher.

While Green Desk an appeal on the surface level to those who want to buy the green association and we know there are tons of them. However, it would be smart if they thought for a second how they might convince a skeptic of the benefits to renter and the planet of using their facility.

I, for one, would be interested in hearing about the difference and the improvements in environmental performance  Green Desk provides over conventional office space.

In the environmental space, it's very clear that proof is going to become increasingly important.

Via Amit Gupta


Posted by Ed Cotton AvroKO are fast becoming the "environmental/spatial" designers of the moment. They launched their own restaurant, Public in 2004. Last year, they were hired by Smith and Wolensky to create a new concept; Quality Meats.

The space and design is a different take on the steakhouse, with its inspiration coming more from a butcher's shop, than a London gentleman's club. Meathooks as light fixtures is a nice touch.

Entrance




Own Brand Water


Graphic Identity



Photos: AvroKO