RSS for tag 'spain'

branding a stadium

09/26/2007 11:07:48 AM
Sir Norman Foster is about to embark on a renovation project for one of the most famous soccer stadiums in the world, FC Barcelona's Camp Nou.

Foster plans to skin the stadium in the club's colors ensuring that it becomes an illuminated beacon for miles around.

In essence, Foster is branding the Camp Nou.

Look for others stadiums to follow and for fights to break out with the companies that own the naming rights.
Sir Norman Fosters' New Design for the FC Barcleona Stadium

Posted by Ed Cotton
Tags: architecture (2) normanfoster (1) soccer (1) barcleona (1) spain (2) facbarcelona (1)

innovative sports marketing- the battle of the surfaces

04/30/2007 10:36:08 PM
Saatchi and IMG have put together a great idea for a tennis match between the world's best grass player, Federer and the world's best clay player, Nadal. They will  play on a court that is half clay and half grass. 

This project is designed to help attract global attention and focus on the Spanish island of Mallorca which also happens to be Nadal's home . So if Nadal wins, there will probably be a rematch in Federer's home country, Switzerland.



Via Lunch Over IP
Tags: sports (2) tennis (1) spain (2)

Articles for tag spain (2 total).