http://influxinsights.com/blog/ 2009-01-07T13:33:50Z http://influxinsights.com/blog/article/1990/the-era-of-constant-brand-refreshment.html <i><b>"They're accessing it everyday when they log on or are on the phone or on a weekend when they have to download an application. If you don't work with a brand and in essence, refresh the management of it continuously, then it starts to feel like it's an old brand."<br><br></b></i>Marc Shillum-Head of Brand Design-R/GA- from <a target="_blank" href="http://creativity-online.com/?action=news:article&amp;newsId=130327&amp;sectionName=ad_critic_news">Creativity</a><br><br>Posted by Ed Cotton Influx Insights 2008-08-20T19:39:43Z