http://influxinsights.com/blog/ 2008-11-21T14:25:27Z http://influxinsights.com/blog/article/1902/the-impatience-of-web-users.html According to the <b>BBC</b>, web usability guru <b>Jakob Nielsen's</b> latest report finds web users less tolerant and patient when it comes to web sites.<br><br>Some key quotes from<a target="_blank" href="http://news.bbc.co.uk/1/hi/technology/7417496.stm"> Dr Nielsen in his BBC piece</a><br><i><b><br>"Web users have always been ruthless and now are even more so.."<br></b></i> <p><i><b> "People want sites to get to the point, they have very little patience.." </b></i></p><p><i><b> "I do not think sites appreciate that yet,they still feel that their site is interesting and special and people will be happy about what they are throwing at them."</b></i></p><p>It's a big challenge for brands to get their emotions, richness and feelings across, when all a user wants to do is find out the price of a product. <br></p><p>I guess this is all about options and navigation, allowing the user to get to a place fast if they need to, but according to Dr Nielsen,&nbsp; most want to take the expressway. <br></p><br><br>Posted by Ed Cotton Influx Insights 2008-05-28T07:21:02Z