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Russell Brand ( "Get him to the Greek", etc..) might not have hit the US with as much force as his has in the UK, but he's certainly been the talk of the tabloids for the last 3 years. His wild lifestyle and BBC " voicemail" controversy have forced him into the limelight.However, while he somewhat...
Umair Haque appears to be fighting a one man war with corporate America over their lack of insight and creativity. He's frequently ranting about its myopia and lack of soul and today he's decided to tackle the topic of creativity. Taking the controversy surrounding the Gap logo as his starting...
Kudos to Mark Lewis for pulling off the second edition of Planningness, this time on a much bigger scale with the action happening in two venues at the same time. At the heart of the Planningness concept is the idea to turn the audience into meaningful contributors by getting them to first learn,...
Ikea isn't a grocery store, so the idea of a cook book seems absurd, but when it's called "Homemade is Best", the idea makes a lot of sense. Great brands don't just tell people what they do, they elevate themselves onto a higher plane that transcends the rational world. In this case, Ikea isn't...
There was a time when data was a passive thing; it took time to look through and by the time you had done the analysis, the world had moved on and it was kind of outdated. With advances in computing power, we are now about to enter a new phase in which data, instead of being a component of dusty...
For a brand that was once recently found lurking in the bargain basement of fallen American icons, Levi's is staging quite a turnaround. Maybe the original Walt Whitman stuff was a little heady for most, but the campaign has been re-tooled and seems to have a lot of momentum. If you add into the...
The people behind High Fructose Corn Syrup are sick of the name and they want to change. Apparently, consumption of the "foodstuff" is at an all time low and the media have been doing a hatchet job on the substance to such a point where it's something that's become a staple of peoples "Do Not Shop"...
When your brand is powerful and iconic, others do the marketing for you.
Apple may spend hundreds of millions a year promoting its brand, but it's often the work of the "crowd" that generates the most attention. Take a look at the work of the iPad orchestra. The iPad Orchestra from Alex...
News coming out of Australia this week that Virgin is planning a complete overhaul of the airline's identify and image. The airline's CEO is not ruling out the idea of scrapping the Virgin name all together. This comes as shocking news for many given our memories of an era when the Virgin brand...
One of the most noticeable things I've seen in NY in recent months have been the wild postings for Espolon tequilla. They are simply the pack design brought to life and for those who say design is "one dimensional", this is something of a slap in the face. The design here is rich with story...
Everyone is searching for the new "hybrid" communication channel that blends the best of many worlds into one appealing hole. Last week, the world was buzzing with the intriguing effort by Chris Milk and the Google's creative team to present a new take on the music video for Arcade Fire(Chrome...
There are so many ways to tell a story, but in today's environment where truth and honesty are so important, an ad might get you attention, but it might not buy you credibility and PR might bring you credibility, but it's hard to guarantee and control. Branded content in the form of real...
With hundreds of un-differentiated brands in the category, hotel chains are finally going back to their roots and realizing that after years of neglect, service is the one thing that they can focus on that really makes a difference. According to the NYT, hotel chains are experimenting with new...
As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?There's a huge opportunity here to fuse the world's of design and art with technology and create something new.As way of inspiration, I...
The "farmer" is an archetype we all instantly recognize and have positive associations with. As children we learn that farmers are good; they grow food, raise animals (we don't get told about the killing stuff) and look after their land. That image is pervasive and has be used and abused to sell...