 |
Branding | X |  |
Google is facing a real problem with ubiquity, while to those inside the company might feel under threat from Facebook, by playing defense they're on a fast-track to even greater ubiquity with Android, etc. Google's plan for little blue links to appear wherever possible is no secret, but the...
A simple observation of a delta between what people want and do leads to a strategic idea, for Quaker. "We've done research, and over 90 percent of
consumers believe that breakfast is important. We see breakfast growing
slightly, but over half of Americans still are not eating breakfast on a
...
Watching last night's launch of Facebook's new "Places" product, it was impossible not to be struck by the youth, style and approach of Zuckerberg and his team. This was not corporate America as usual; it was causal, straight-forward and importantly, honest. They launched a product that because...
A flight attendant loses it and ends up igniting a fierce debate on the perilous state of customer service in the travel industry in beyond; peers leap to the attendants defense and passengers slam attendants for their lousy attitudes. Ladies and gentlemen, welcome to America's customer service...
There's a great film going around the web right now, that's basically a recruitment ad for Twitter. It's probably the first piece of communication the brand has done and it gives a real flavor of the place, it's people and its culture. It's also pretty cool, ripping off a scene from the movie...
When your brand is in trouble, you can always count on a certain degree of openness to licensing deals and brand extensions. While the concept of a Vogue cafe might have been far from the mind of the brand owners 10 years ago, it's now very much on the agenda. With consultants running though the...
Aol's Tim Armstrong might have been a headline writer or a copywriter in an earlier life, there's barely a day goes by when he's not inventing something. Sadly, this invention isn't about technology, but new semantics to spin the AOL story.Despite spilling the bad news on his Q2 numbers Armstrong...
No one can predict exactly where the future is heading, but those who work in financial markets are paid handsomely to do such things. According to the top brains at PIMCO, Richard Clarida and Mohamed El-Erian, who published a piece in today's FT, that future looks tougher to read and predict.The...
There was a time when independent movies and music occupied a niche, it
was the world that wasn't part of the mainstream and it was where you
went to look to find the cool stuff. Sometime around the mid-90s all
that changed and independent became mass.
The same thing is happening in the world...
Some interesting news coming from the Supernova conference, former Yahoo exec, Brad Garlinghouse, no stranger to controversy, got himself heard by suggesting that AOL has no idea what it's doing. The company that recently spun off from Time-Warner and is now under the leadership of Tim Armstrong is...
In the past, corporations might have called ad and PR agencies to solve their image problems. While these efforts may have papered over the cracks, they might have made companies feel good and feel like real change was happening. However, as well know, change happens from within and without...
In Adweek July 18th- Warren Berger wrote an interesting piece about the potential mid-life crisis of the ad biz."There are lots of tough questions companies must confront in
dealing with a consumer who's more engaged, more informed and more
concerned with social issues than ever before. Among...
Old Spice's advertising has been widely recognized as some of the best stuff out there and generated huge talk value, YouTube video views and the rest. It's been great, but it followed the traditional campaign formula, that 's until now, in the last couple of days, the campaign has made a dramatic...
Talk to a bunch of marketing experts before they had read the critics report and 9/10 would tell you that LeBron's ESPN programming deal was a stroke of genius from his awesome marketing team. Now, a few days after the fact, they might tell you a different story. In a way, it's a great example of...
The high-flying management consultants get where the world is heading and are already looking for new ways to drive revenue. Obviously, they are bored with cost-cutting advice and have moved onto new horizons. With Western economies feeling the pinch, the big consulting groups are turning their...