September 30, 2005
At a recent New York conference, Target's vide-chairman, Gerald Storch hinted at the increasingly important role the internet is playing for the company. - Its site is now the number 3 retail site on the web- ahead of Wal-Mart- The internet is allowing Target to build richer and deeper...
September 29, 2005
The mighty giant of contemporary digital music, Apple was humbled by the powerful
September 28, 2005
One of themes raised our
September 28, 2005
Many thanks to all the speakers and 120 attendees at this year's M-Squared. It was a great success and we all left the morning inspired and ready to put a new lens on marketing. Among the highlights: Howard Rheingold's excellent thoughts on the new age of cooperation, Chris Anderson's succinct and...
September 22, 2005
Henry Copeland (Blogads) has a
September 21, 2005
American Express is becoming glocal; by localizing their brand to ensure it's in tune with the needs of young professionals. Amex has just launched a new card
September 20, 2005
Steve Johnson's book
September 16, 2005
Although most people under the age of 40 don't care that Paul McCartney has a new album out. McCartney's albums post-Beatles have had there fair share of crtitics, but it looks as though this
September 15, 2005
Analysts might be
September 9, 2005
Stuck on a plane one can easily get forced into doing something someone should never do, leaf through the pages of the Sky Mall catalog. You are trapped, powerless and while you thought you were taking a brief rest from the consumer society it's all there in glorious color. Staring at you from the...
September 7, 2005
Virgin Atlantic's move into podcast-based destination guides is a smart idea. It provides info to the consumer for free in the form of an independent guide. This development got Influx thinking about other categories and ideas for Podcasts. What categories Podcasting could work for and what the...
September 5, 2005
Chris Anderson's thinking about The Long Tail has become an important topic of conversation amongst bloggers, marketers and analysts over the last few months. The reason is simple; it's an important piece of thinking that transforms the way we approach lots of different aspects of the marketing mix...
September 3, 2005
There is an
August 31, 2005
Kathy Sierra over at the blog Creating Passionate Users, has written
August 25, 2005
The history books tell us that brands first evolved as a trust mark, a physical "brand" that identified livestock. The "physical mark" helped people to link the animal to real live human being, who could account for its existence. The transaction and the relationship were simple, clear and...