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There are a number of reasons why large flat screen televisions have taken off; the arrival of HDTV, the appeal of creating a home cinema, the growth of DVDs that allow for better quality experiences and the idea that its something you can easily impress your neighbors with. Most of the appeal with...
Documentaries have been the preferred medium of choice to get issues out their in to the world. In the last few years, a number of documentaries have tried to reach out to a mainstream audience to communicate an idea. One of the most notable, Michael Moore's Fahrenheit 9/11, took over $100 million...
"It was impossible not to snicker a little at the notion of Al Gore creating a hip, youth-oriented cable network, and sure enough, Current TV is at first glance a punch line: MTV without the music.But after only three weeks, Current is not a joke. It actually lives up to its billing as a slick,...
Following on the success of indie movie "Bend it Like Beckham", Hollywood is trying to cash in on the global popularity of soccer. The movie Goal is currently in post-production and set for release later this year. Touchstone Pictures is behind the movie and it has a typical Disney plot. It's a...
There's product placement that's carefully woven into the script, there's product placement that you subtly see out of the corner of your eye and there's the stuff that smacks you around the face ten times and says "look at me!"Michael Bay is not known for his subtlety and in his latest movie, "The...
Just in case we ever needed proof that the handset manufacturers are active participants in the content game, Nokia will open a theater in Times Square at the end of this year. Its purpose is to provide an intimate venue for music acts, but to also serve as a way for consumers to experience...
Nolan Bushnell, the father of video gaming and the founder of both Atari and Chuck-E-Cheese is looking again to merge his two passions of gaming and food into a single concept. Bushnell's idea is to have powerful media servers relaying games to table top displays. Although, Influx wrote about the...
The Institute of Contemporary Art in London has always been at the forefront of progressive thinking about art. The small gallery prides itself in pushing the envelope and creating interesting debate about broad issues and topics. It's this eclectic tradition that's kept the ICA on the radar for...
Video games are becoming increasingly predictable and regimented, with their clearly defined genres and within them, it's often just about launching sequels. This is understandable, as development costs skyrocket, there is so much money at stake and it's often hard to take risks.Once in a while a...
Podcasts seem to have a lot of potential, but only if their creators approach them differently. In the early days of the internet, a website was a brochure and television used to be radio with images. Podcasts today just seem like radio broadcasts on the internet. Unlike blogs that allows us to...
Metacritic provides an interesting chart for the most critically acclaimed releases of 2005. The chart contains many artists that have yet to reach mainstream status, but are building cult followings. There's no Coldplay, 50 Cent or Jessica here.Some highlights from Metacritic's 30 best albums...
While there were complaints from some quarters about the event; the presence of corporate sponsors, the dominance of ageing artists in the line-up and questions about it's long-term impact, in terms of sheer audience size and the level of participation, the effort looks like a success.Much of this...
MTV Networks recognize probably more than any media player, that technology is transforming the media landscape. The network is investing in ideas beyond broadcast to remain relevant. Something the brand has always managed to do for its 20 plus year history.MTV understands that advertisers want to...
With the run up to the G8, pro-bono organizations are frantically trying to get their different messages across to public and politicians alike. Live8 will be one of the biggest global media events ever with dozens of major name musicians performing in 8 cities around the world.Cafe Direct is the...
Most brand characters begin as solutions to advertising problems. Marketers use the characters to emphasize and re-emphasize the intended positioning and to suppress or 'position against' brand or product weaknesses, conflicts and vulnerabilities.But an interesting insight from this year's Influx...


