Influx

From branded content to branded homes, Sony has designed a series of Tokyo apartment towers with rooms organized around cutting-edge multimedia systems. The concept of fashion designers and car companies designing and producing apartment buildings is slowly moving from the brainstorm meeting to the...

10-24 year olds are spending 13 percent of their disposable income on wireless services and extras, from subscription fees to ring-tones to text messaging. The percentage is growing each month and is noticeably pulling disposable income away from other traditionally teen-targeted categories. In our...

The next big thing in bars, restaurants and on-the-ground advertising: Motion reactive surfaces. Check this out.Wired articlehttp://www.reactrix.com/online demoTom Sachs is an artist and filmmaker who plays with brand icons. His links page is hilarious too.http://www.tomsachs.org/To support the...

The National Association of Home Builders announced its research findings that, if current trends continue, the living room may disappear by the end of this decade. New homes are not being built any larger but each year, kitchens, media/entertainment rooms, home offices and exercise rooms are...

In a natural progression of sport technology, a Finnish company has released the "Kitewing," which adds a hand-held wing-sail to augment other action sport gear like snowboards, skis and skates. This might be the dawn of the flying snowboarder.Kinda scary, huh? See pics and videos at...

Everyone knows consumer patterns have changed since 9/11 and are changing now in anticipation of war. In a society marked by fear, uncertainty and doubt, Americans are responding to these anxieties in several characteristic ways that matter to brands. One of the many is an increase in people's...

The Paintball World Series was held in Huntington Beach, drawing over 100,000 spectators. Some argue that all competitive sports are, at their roots, ways to fulfill primal instincts toward tribal warfare within the constraints of modern civilized life. As video games are trying harder to...

In a campaign designed to build brand awareness with Hispanics, Swedish vodka maker Absolut is launching a new marketing initiative called Absolut Ritmos, which translates to Absolut Rhythms. Starting in Miami and then spreading to other cities with large Hispanic bases, Absolut is hosting...

Could it be that kids are finally becoming bored by the multi-colored toy-aisle sea of ultra-detailed, mass-produced figures that are designed more as merchandising extensions of the latest TV show or hot movie, than as objects for play? It certainly seems so as 'blank slate' toys like 'STIKFAS'...