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Street Cred | X |  |
"Parkour, a made-up word, cousin to the French parcours, which
means “route,” is a quasi commando system of leaps, vaults, rolls, and
landings designed to help a person avoid or surmount whatever lies in
his path—a vocabulary, that is, to be employed in finding one’s...
Work by Duncan Watts and Peter Dodds of Columbia University is turning one of marketing's unwritten laws and one of Malcolm Gladwell's pet theories on its head. Their thinking has made HBR's list of Breakthrough Ideas for 2007.For years, marketers have tried to identify and influence leading...
If anyone is looking for a primer on the generation gap between teens, twentysomethings and the 30pluses, they could do worse than read Emily Nussbaum well researched and amazingly comprehensive piece in this month's New York Magazine.Emily highlights the 3 changes that define the generation...
Last September, Grant McCracken wrote a great piece on the dismissal of MTV's Mr. Freston by Viacom's head honcho, Mr.Redstone. McCracken's thesis was Freston was fired because he wasn't sufficiently in-tune with contemporary culture.Others speculated it was because he failed to buy MySpace, which...
Listed below are links to some of the most recent posts over at our sister blog, Emerge Trends. EMERGE provides custom trend reporting, cultural tours, bespoke research and strategic advisory services to help clients and agencies connect with emerging culture. For more details on EMERGE's services,...
Alloy has just published a report and is touting the need for advertisers to get to grips with and understand the importance of social media ." Brands endeavoring to reach this influential audience as advertisers look to use the power of youth connectivity -- and the evolving definition of...
Emerge Trends is the sister blog to Influx Insights and represents the latest thoughts of our cultural trends division, EMERGE.Recent posts on the site include: EMERGE Recommendations- World Music- the latest happenings in world music A review of the Virgin Festival Thomas Brodin's Windows of...
Our sister blog EMERGETRENDS, from our EMERGE cultural-trends unit, has posted the following stories in the past few days. Germans Do it Better- Developments in the German DJ Mix Scene The Launch of "Good"- A Magazine with a Conscience Terror Chic- Steven Miesel's Controversial Shoot for Vogue...
David Brooks in a recent New York Times Select article (available to members only) that the tattoo was now so mainstream that everyone has one and therefore its power as a totem of individuality and rebellion has been somewhat diluted. "The most delightful thing about the whole tattoo fad. A cadre...
There are plenty of examples of brands clumsily borrowing content or ideas from cultural movements and phenomena and getting it all wrong. As a hip-hop loving kid, I remember thinking Fruity Pebbles seemed really corny when they featured Barney Rubble trying to rap ("My name is Barney and I'm here...
The protests on the streets of Paris could be a signal for many a trend watcher that youthful rebellion is alive and well. The students have captured national attention, brought the country to a standstill, mobilized a huge wave of support and done this by borrowing many of the slogans of their...
Finally home from SXSW, Influx spent a week down in Austin, Texas taking in an absurd number of bands for the 20th Annual Music Festival. This year also marked the 13th year of the SXSW Interactive Festival as well as the largest incarnation of the SXSW Film Festival to date. With far too much to...
The car doesn't look like a sneaker, but it is being released like one. Automotive manufacturers have always done limited edition versions, but they have never made a big claim about the limited numbers available. Scion, always looking for an innovative edge, launched, in the past week a limited...
The web is great, but nothing beats the power of a freshly minted cool new magazine to inspire every designer, art director, cool hunter and planner to new ideas. Tracking these magazines down can be tough, but here's a handy Influx created guide for LA and NYC newstands that can help you find...
In piece of promotion to launch the PSP handheld game system in Europe, Sony is working with