Topic: Street Cred
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March 26, 2003
Needless to say, there has been a massive betrayal of public trust in corporations and brands. The effects on public attitudes toward business have been devastating.In this consumer climate, traditional PR may be forced to shift toward actual accountability (gasp) as corporate messages continue to...
March 12, 2003
The Office of National Drug Control Policy has launched an anti-marijuana ad campaign to drive young people to their new website, freevibe.com. The site represents a media repositioning after the failed Just Say No and DARE campaigns. Their strategy has evolved and improved. The "media hype"...
February 28, 2003
How can a big brand that mass-produces its goods cater to niches that pride themselves on using and wearing non-mass produced goods? When scarcity makes a brand cool to a target group, is that kind of cool simply unattainable for a market leader? Nike and "Undefeated," the coolest sneaker store in...
February 21, 2003
BLK/MRKT in Los Angeles is known for merging fine art and corporate sponsorship in an uncompromising way that stays street credible and successfully drives trends. Co-Founder Shepard Fairey is best known for his decade-long "Obey Giant" street art campaign that revolutionized guerilla marketing,...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
