Topic: Style
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April 30, 2003
So many times, in so many contexts, we have noted the striking consistency with which American trends follow Japanese trends by about a year. Almost like clockwork, Japanese pop culture fads, children's games, design styles, consumer trends, gadget adoptions, almost all are repeated in what some...
April 29, 2003
Pabst Blue Ribbon has become the beer of choice for groups of young hipsters across the country. There are at least two levels of reasoning we have found as to why:The first is that Pabst is historically a blue collar, working class beer and there's a certain appeal to the working class chic for...
March 31, 2003
Tommy Hilfiger is attempting a drastic repositioning. They've cut all the old marketing material featuring logo-centric, hip-hop style baggy clothes. The new image features advertising with attractive, vaguely privileged-looking, distinctly un-urban models relaxing on beaches wearing subtly logoed...
March 26, 2003
Benetton's famous "cause-related" advertising, some of which features close-up portraits of AIDS victims and death-row inmates, has helped the Italian fashion brand win enormous penetration into retail markets in over 120 countries. But in the American political climate, the ads have garnered mixed...
January 15, 2003
Recent exposure on 'Sex and The City' has pushed Canary Islands-born shoemaker Manolo Blahnik further into the cultural spotlight. Once again, in the fashion world, the line between art and commerce blurs as, instead of ending up in the closets of wealthy women, Blahnik's ornate hand-made shoe...
January 6, 2003
Samsung's new mobile phone offering "for ladies" is made to look like a make-up compact. It has a device to tell you your precise time of ovulation and even has a calorie counter! The phone is called the Samsung 'Drama,' a name and overall concept that will not exactly be heartily embraced by...







