Comments for Influxinsights http://influxinsights.com Wed, 04 May 2011 20:41:01 +0000 hourly 1 http://wordpress.org/?v=3.1 Comment on Why agencies need labs by Tim http://influxinsights.com/2010/branding/why-agencies-need-labs/#comment-12412 Tim Wed, 04 May 2011 20:41:01 +0000 http://www2.influxinsights.com/?p=2506#comment-12412 I think we need lab coats, not labs. That way, we'd really look like we know what we're talking about. I think we need lab coats, not labs. That way, we’d really look like we know what we’re talking about.

]]> Comment on Naked communications, ideo, gensler, complexity theory at planningness 2011 by Brad http://influxinsights.com/2011/branding/naked-communications-ideo-gensler-complexity-theory-at-planningness-2011/#comment-12411 Brad Sun, 01 May 2011 18:55:06 +0000 http://www2.influxinsights.com/?p=2633#comment-12411 Ed, this event would might have slipped passed me if not for you. I'll be there and will be looking forward to meeting you. Ed, this event would might have slipped passed me if not for you. I’ll be there and will be looking forward to meeting you.

]]> Comment on A future for street photography? by robinsons http://influxinsights.com/2011/art/a-future-for-street-photography/#comment-12410 robinsons Tue, 26 Apr 2011 03:55:14 +0000 http://www2.influxinsights.com/?p=2616#comment-12410 I really having the same thinking about the future of street photography but i am also sure we try then make its future bright. I really having the same thinking about the future of street photography but i am also sure we try then make its future bright.

]]> Comment on Skymall has never heard of the cloud by noah brier http://influxinsights.com/2011/technology/skymall-has-never-heard-of-the-cloud/#comment-12408 noah brier Fri, 22 Apr 2011 13:54:15 +0000 http://www2.influxinsights.com/?p=2626#comment-12408 this almost made me spit out my coffee this almost made me spit out my coffee

]]> Comment on Today’s heroes are the makers- lessons from psfk’s ny conference by Griffin Farley http://influxinsights.com/2011/branding/todays-heroes-are-the-makers-lessons-from-psfks-ny-conference/#comment-12407 Griffin Farley Thu, 14 Apr 2011 02:55:57 +0000 http://www2.influxinsights.com/?p=2620#comment-12407 Ed, I love this idea. I gave a presentation last night in Stockholm about account planners becoming fringe planners and taking their own ideas to market. http://griffinfarley.typepad.com/propagation/2011/04/fringe-planning-presentation.html Ed,

I love this idea. I gave a presentation last night in Stockholm about account planners becoming fringe planners and taking their own ideas to market.

http://griffinfarley.typepad.com/propagation/2011/04/fringe-planning-presentation.html

]]> Comment on Will the social power of celebrity threaten brands? by Mike Geraci http://influxinsights.com/2011/streetcred/will-the-social-power-of-celebrity-threaten-brands/#comment-12406 Mike Geraci Tue, 12 Apr 2011 16:54:01 +0000 http://www2.influxinsights.com/?p=2619#comment-12406 Agreed...I explorered this dynamic in the outdoor world at http://bit.ly/euyl9B and http://bit.ly/hn6IgE (two parts of the same discussion) It comes down to do athletes/celebrities need sponsors more or do the sponsors need the athletes/celebrities? The line is blurring. Interested in your opinion. Agreed…I explorered this dynamic in the outdoor world at http://bit.ly/euyl9B and http://bit.ly/hn6IgE (two parts of the same discussion) It comes down to do athletes/celebrities need sponsors more or do the sponsors need the athletes/celebrities? The line is blurring. Interested in your opinion.

]]> Comment on Today’s heroes are the makers- lessons from psfk’s ny conference by lastiko http://influxinsights.com/2011/branding/todays-heroes-are-the-makers-lessons-from-psfks-ny-conference/#comment-12405 lastiko Tue, 12 Apr 2011 00:19:11 +0000 http://www2.influxinsights.com/?p=2620#comment-12405 Thanks for this! I totallt agree! We now want to hear amazing business stories and to keep in mind it s still possible. Regarding your last quote, you should have a look on how new creative agency like Sid Lee Montreal work. Thanks again! Thanks for this!
I totallt agree! We now want to hear amazing business stories and to keep in mind it s still possible. Regarding your last quote, you should have a look on how new creative agency like Sid Lee Montreal work. Thanks again!

]]> Comment on Will the social power of celebrity threaten brands? by Olivier http://influxinsights.com/2011/streetcred/will-the-social-power-of-celebrity-threaten-brands/#comment-12403 Olivier Thu, 07 Apr 2011 01:35:45 +0000 http://www2.influxinsights.com/?p=2619#comment-12403 Yesterday celebrities were brands, today they are rising their own value by becoming brands and media. Because they now have a direct acces to an audience they can lever (ie: 50 cents tweet about H&H Imports), they are more valuable for firms that acces to their fanbase by buying their image. From this point of view, celebrities are more a threat for media companies than just brands because they are starting competing against them in the media planning field. Yesterday celebrities were brands, today they are rising their own value by becoming brands and media.

Because they now have a direct acces to an audience they can lever (ie: 50 cents tweet about H&H Imports), they are more valuable for firms that acces to their fanbase by buying their image.

From this point of view, celebrities are more a threat for media companies than just brands because they are starting competing against them in the media planning field.

]]> Comment on Will the social power of celebrity threaten brands? by MK http://influxinsights.com/2011/streetcred/will-the-social-power-of-celebrity-threaten-brands/#comment-12402 MK Wed, 06 Apr 2011 11:37:14 +0000 http://www2.influxinsights.com/?p=2619#comment-12402 More on talent & big media coming together like never before. http://media-creativity.com/?p=1767 More on talent & big media coming together like never before.

http://media-creativity.com/?p=1767

]]> Comment on Building communities- lessons from mumford and sons by James M. Becher http://influxinsights.com/2011/branding/building-communities-lessons-from-mumford-and-sons/#comment-12397 James M. Becher Wed, 09 Mar 2011 12:49:56 +0000 http://www2.influxinsights.com/?p=2588#comment-12397 Sounds like a great idea. Maybe another grenwich village-? Sounds like a great idea. Maybe another grenwich village-?

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