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Data from Globalscan seems to suggest they are, it's surprising on one level, but when you think that they've mostly seen only the positive benefits, it starts to make sense. Posted by Ed Cotton
Joe from airbnb shows us his real estate in NYCHaving spent a few hours at the excellent PSFK
Conference on Friday, I couldn't help but be struck by the observation that
we have new heroes in our business that are different to the heroes
of old.Rewind back 10 years and imagine yourself at the...
Used to be that celebrities owed it to brands to help make them famous and keep them in the spotlight. They still do, but it's going to be a different relationship moving forward. Soccer star Lionel Messi just went onto Facebook and got 7 million "likes" in a matter of hours. The ability for...
Many brands are just starting to grapple with the first wave of digital disruption, that they aren't fully conscious of the perpetual disruption that's happening to the media space. The cliches of acceleration and ever faster cycles are somewhat real as the combination of excess capital meets...
A couple of days back, I wrote a piece challenging agencies to think about long-term actions. So, it was very timely that today I got an email from McKinsey highlighting their thought pieces on Long Term Capitalism. Amongst the articles, was a piece by Paul Polman, Unilever's CEO encouraging...
Photo by Jake DobkinLast Sunday night at Union Docs in Brooklyn- three accomplished NYC street photographers, Clayton Patterson, Matt Webber and Jake Dobkin, each with a different perspective on the art, presented their work and participated in a panel discussion. Clayton Patterson and Matt Weber...
Mark Cuban has a good post about ESPN's struggles to take control of breaking sports news.He suggests that despite massive efforts from journalists at ESPN who are using Twitter, they aren't really winning the battle and the threat is putting advertising dollars at risk. "Today, sports news...
Most agencies are involved in short-term conversations called campaigns. This is the core focus of what we do. We target and reach people for short periods of time hoping that they pay attention to our brand messages and act on them.While there have been some moves to recognize the longer-term...
Diary - Celebrity NewsFacebook's corporate culture becoming a management talking point was one thing I predicted at the start of the year, so it's an interesting to see a flavor of that prediction coming true. MTV recently aired a behind-the-scenes look at the corporate culture of Facebook and...
Nokia just announced its new font, Pure and it might be the first step in the turnaround for the mobile giant. "We’re certainly all far more aware of how they work and what they mean – so when a major new typeface is released, it generates a barrage of interest and opinion in print and...
The two charts above show some interesting snapshots- the first looks at when users of Read It Later "save" their articles and the second shows when their iPad user base are reading the articles. While many might think reading is going the way of the Dodo, some recent data suggests that tablets and...
Last Saturday I was fortunate enough to attend a "Crash Course in Sustainability" put on by the Center for Sustainable Design Studies at the Pratt institute. It was great to hear presentations from- Smart, Fuse Project, BBMG and various Pratt faculty members. Here were some of my key highlights.1....
A new study coming out of Northwestern and University of California shows that dieting makes people angry. "Research has shown that exerting self-control makes people more likely to behave aggressively toward others and people on diets are known to be irritable and quick to anger."It seems that...
Brands could do worse than think about how they might get closer to start ups. In recent months both Facebook and AOL have made plans for this. Facebook is partnering with Seedcamp in Europe to provide start-ups with access to their platform, opportunities to visit Facebook HQ, etc. This gives the...
We all know the user experience and understanding piece is critical- Scoble drives the point home here with his comment on the much-hyped application, Color. "Users care about great experiences, they don’t care how much money you collected on Sand Hill Road."More of Robert's remarks on Color...