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Branding used to be associated just with product marketing, now that's no longer the case. Countries, regions, states and even cities around the globe are looking to develop images and identities for themselves. This is living proof of globalization, where everywhere in the world is competing for...
With news divisions of the major networks battling for resources and the smaller local networks in an even tougher position, it's simply getting harder to make news. However, technology and corporations are there to fill the vacuum. VNRs (video news reels), pre-packaged news stories created by...
Airwalk, founded in 1986 had been one of the success stories of the late 1980s and early 1990s. A younger Tony Hawk and Jason Lee even used to ride for them. However, after the incredible burst of initial success, Airwalk later became the poster child for how not to market shoes to the skate...
Everywhere you turn there seems to be yet another subscription service launching and demanding a monthly fee. Just look at the television; with fees for cable, Netflix, Tivo, online gaming services, and HD services. Then there are personal devices; wireless PDAs and phones with service charges and...
Today is the biggest shopping day of the year and retailers are trying everything to encourage shoppers to buy. One interesting trend is the rise of the retail store as media broadcaster. Increasingly, retailers are adding a layer of media beyond the traditional point of sale to attract shoppers....
Often a brands most valuable asset should be its employee base. In this ultra-competitive world, profits come first. Often front line customer-focused employees are the ones being placed under increasing pressure to deliver. For them, the threats loom large particularly from trends like outsourcing...
With consumers looking for more technical performance and durability in their clothing, Germany's Acronym might be the latest answer. Founded by ex-Burton and Gravis designer, Hugh Errolson, the tiny company takes durability and functionality to a new level, it might just be the first clothing...
Last week, two fashion brands announced their global expansion plans. The Gap's Banana Republic stated its intent to move into the Japanese market in 2005.banana republic goes to japanThen the Japanese brand Uniqlo, announced its desire to expand into the United States. Ironically, Uniqlo achieved...
This week U2 will release their latest album, "How to Dismantle an Atomic Bomb". U2 is a band that's been around, thrived and remained relevant for a generation. U2 are one of the few musical acts around today that can truly be considered a brand.However, brand U2 has a problem: the brand can...
The PC no longer captures the excitement it once used to; it's now reached the maturity phase of its lifecycle. A commodity where price is the only selling point and one brand, Dell has successfully positioned itself to own that dimension. The PC has simply been over-taken by cooler, sexier more...
If prizes were awarded for the geekiest vehicle ever invented, Segway would surely be right there at the top. Undeniably, it's a brilliant piece of engineering, and according to those who've ridden the machine, a pretty incredible ride. However, the mental image of Segway and rider gliding down the...
When share of consumer mind and experience is dominated by commercial brands, it is often hard for traditional public services like, education and health to breakthrough. Tower Hamlets, a London borough, decided two-years ago to compete directly with branded retailers for customer attention. This...
Hummer is an iconic brand. It's a brand that's achieved a lot of success in a very short period of time, but one that now faces some considerable challenges. Because of its meteoric success, it has now become a favorable target for both the media and pressure groups to attack. For them, Hummer has...
How a young adult perceives individuality and rebellion depends on where they come from.The developing world's first ever youth culture is only just emerging, while the developed world's youth culture has become so pervasive, it no longer belongs to youth alone, it's just become culture, as...
The theory that ideas have become the most important corporate asset has been much discussed and analyzed. However, most companies still partly rely on outsiders to bring creativity and ideas to them. This industrial age thinking believes business's main preoccupation lies with producing and...