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Stuffy old brand images are hard to shake, especially for a brand like Avon, which is best known for its aging fleet of lipstick-peddling 'Avon Ladies.' Consumers' experiences with these salespeople are what shape their perceptions of the brand. This is true to some extent for the retail or...
BMW has sponsored a documentary film called "Who Killed the Big Idea", which debuted at Cannes this year. They understand that a significant piece of their market share comes from professionals in marketing-related industries. Now the company that started branded content film turns a more...
Nike may have won Lebron James, but Reebok is breaking through the shoe marketing noise once again with another truly interactive campaign. Following the enormous success of their Terry Tate campaign, Reebok is launching an online crime-caper campaign called "Reebok's Whodunit??The crime: a killer...
Get ready for 3-D computer screens and 3-D television. No special glasses, no limited viewing positions. New technologies developed by Sharp electronics have finally solved the 3-D puzzle. The trick is to use 4 images taken by 4 cameras, distributed in an array of tiny four pixel rows (read the...
More and more DJs are going high-tech, composing and performing without turntables or mixers, just laptops. Now anyone can relatively quickly download free software, samples and beats to turn their PC into a DJ workstation.TechTV on how to be a laptop DJhttp://www.laptop-jams.com/At the same time,...
Playboy is releasing a video game in which the player builds up the playboy business empire. When not negotiating deals and training bunnies, the player "lives the life" in a 3D representation of the playboy mansion, interacting with representations of real celebrities, hipsters and...
Sodalicious gushers, rainbow colored goldfish crackers, icing filled dunkaroos. In every grocery store, there's an aisle filled with foods like these in flashy, glittery packages offering free toys and temporary tattoos. Behold the tween food market.What can we learn about tweens from the knowledge...
The next stage in the evolution of interactive television programming will feature characters that viewers create online.The BBC show, called "Fightbox," lets users make elaborate customized monster characters, complete with quirks and personalities, who then interact and fight online. If they do...
Banksy is a well-known British graffiti artist who stencils his installations in public places. We can think of each graffiti artist as essentially a personal brand, with a name and logo. They then create and publish brand communications for the public. A handful of these street artists, like...
Of all the internet dating networks and sites, one is standing out as an intuitively superior model: Friendster.com. With a current base of over 250,000 users and a weekly growth rate of 20 percent, you should be watching your own inbox for an invitation from one of your friends. Because unlike the...
As data storage gets cheaper, people are capturing and saving more and more image and video data. A potentially revolutionary technology is currently in the works called 'Casual Capture', in which users wear tiny cameras that are constantly capturing images. When something happens that the user...
Bit Torrent is a small piece of software that facilitates the trading of large files (usually video) over the internet. The more people on the network, the faster the download rates because you can download parts of one file from several users at once.Using this network over high bandwidth...
Every brand manager knows that the experience while shopping for a brand can define brand image as much as the advertising or even the product itself. Designers and decorators are now commissioned to create retail environments from the bottom up, trying to shape shopper experiences in ways that...
After a five year hiatus, Lollapalooza is going back on the road, this time unabashedly sponsored by Microsoft Xbox. "Presented by Xbox" will appear beneath every reference to Lollapalooza in all promotional materials. At the shows, fans will be able to compete in Xbox games against one another, or...
A new technology is about to revolutionize amateur/hobbyist filmmaking. It's called "machinima" and it allows users to create 3D animated films with big-budget Pixar-style production quality using video-game programming software. It's essentially like shooting a film in a virtual reality in...