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Everyone has heard the statistic that ninety percent of new products fail within two years of release. Even huge brands with enormous R&D and market research budgets release unsuccessful brand spin-offs every year or two.One scenario is that the company releases the new flavor or model intending to...
Brands are leveraging their market research capabilities, along with some outsourced street savvy, to find and link up with unsigned, future-star musicians. The brands then release the songs in ads or on branded CDs and go along for the ride as the artist breaks onto the scene. It's far less...
LAN parties are getting overwhelmingly popular among male high school and college students. At these events, groups of computer gamers all bring their PCs to one person's house or to a rented facility, network them together and compete against each other, usually through the night. Highly...
Sony has announced its intent to release a new category of portable consumer electronic devices called PSP which will be an a-la-carte product series with various combinations of the following features:-cell phone functionality-Playstation-like graphical portable gaming with wireless connectivity...
Motorola's new IM-FREE product allows kids to access their precious instant messenging programs via a wireless device so they don't always have to sit at the PC.PR newswire articleNokia has an interesting idea: get ad students to make ads, get viewers involved in rating and choosing them, and run...
From the hood to the drivers-seat: more and more young women are racing and customizing cars in what was traditionally a male-dominated subculture.sf-gate articleIf you haven't seen this new Honda Accord ad, you must. It's an instant classic.click to open a new window and watch the adThere was...
Hiking shoes, fleeces, convertible cargo pants, outdoor watches and wool socks are increasingly becoming the office uniform of choice for young, male professionals. Their appetite for gear made for hiking, camping and adventuring is greatly exceeding the degree to which they actually hike, camp or...
The Phantom game console (due for release in 2004) is the first in the next generation of "always-on broadband devices" which will give gamers and brand managers a wealth of new options. Besides the fact that these consoles will provide wireless connectivity and massive multiplayer capability, they...
So many times, in so many contexts, we have noted the striking consistency with which American trends follow Japanese trends by about a year. Almost like clockwork, Japanese pop culture fads, children's games, design styles, consumer trends, gadget adoptions, almost all are repeated in what some...
Pabst Blue Ribbon has become the beer of choice for groups of young hipsters across the country. There are at least two levels of reasoning we have found as to why:The first is that Pabst is historically a blue collar, working class beer and there's a certain appeal to the working class chic for...
As car marketing becomes more and more about images, feelings, and fantasies, and less and less about physical cars, auto showrooms are changing accordingly.Land Rover, which sells the fantasy of driving through wilderness to city-dwellers who need commuter cars, is filling their showrooms with the...
From branded content to branded homes, Sony has designed a series of Tokyo apartment towers with rooms organized around cutting-edge multimedia systems. The concept of fashion designers and car companies designing and producing apartment buildings is slowly moving from the brainstorm meeting to the...
Watch the trailer for "Nasty's World," the documentary profiling Vans-sponsored BMX champion, Cory "Nasty" Nastazio. Nasty is one of the new generation of small-name endorsers, sponsored with the hope that the grassroots respect and credibility they earn will permeate the brand. These new figures...
A basic truth underlying all of our research findings is that teens and young adults cannot stand the idea of being deceived. Certainly no one "likes" being deceived, but teens are especially likely to reject communication targeting them because they're hyper-sensitive to a "wizard behind the...
News abounds that Reebok is on pace to set sales records with it's new 'S. Carter' shoe, released Friday April 18th. The shoe is produced under the 'Rbk' street-cred sub-brand and is the first in the line designed and endorsed by hip-hop artist, Jay-Z. Foot Locker has reported a nation-wide...