June 20, 2007
LEGO is taking on partnerships to extend its brand into furniture, clothing and food. They’re also planning to extend their LEGO Star Wars video game due to the huge success of the first one and its 2006 sequel.The extensions are pretty consistent with the brand and its audience, too. The...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
