November 21, 2010
Peter Meholz of Adaptive Path wrote a blog post a couple of days back which slammed agencies for operating a business devoid of user understanding. It contained so many quotable gems that it was impossible to ignore and and of course, generated a flurry of coverage on blogs and Twitter.The...
November 5, 2010
The thought of an advertising agency having an R&D lab doesn't make sense to most traditionalists thinking of advertising as represented in the "Mad Men world. Certainly, in the 50s and 60s, there were departments devoted to understanding the science of advertising, but they weren't about...
September 14, 2007
Back in July, I wrote about the green initiative that French communication group Havas was launching. My prediction was that other agencies would leap on board to try and seize some kind of competitive advantage. The first to bite in the US, interestingly, is Grey, who announced a big initiative a...









