In one of Richard Huntingdon’s blog posts from January of this year; he explains how looking through the lenses of product, brand and communications can help to identify the area of focus and to help inform the direction of the creative brief. However, as is the case with many posts, the gems are...
It looks like everyone is going to have to start thinking outside their narrow confines if they are going to be successful in 2009. The same old thinking in silos is just no longer going to cut it. It's not what clients want and it's not what's going to keep your agency profitable.The NYT ran a...
Back in July, I wrote about the green initiative that French communication group Havas was launching. My prediction was that other agencies would leap on board to try and seize some kind of competitive advantage. The first to bite in the US, interestingly, is Grey, who announced a big initiative a...
"Design is so popular today mostly because business sees design as
connecting it to the consumer populace in a deep, fundamental and
honest way. An honest way. If you are in the myth-making business, you
don’t need design. You need a great ad agency. But if you are in the
authenticity and...