Influx

Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse. It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes. It goes deep very to include-media assets and even...

According to Today and Tomorrow, Adidas seems to know a thing about marketing in challenging times. A couple of days ago, the company hosted a house party at its Berlin concept store and had a special sale at the same time. Most companies have parties, but they sell nothing. At this event, Adidas...

Addictive TV put this together for an Adidas arts event in China. It's pretty clever piece of sound work and involves creating a mix from elements of sporting activity. This might be the type of work you might see being performed live by VJs in clubs, it's interesting to see it almost taking the...

I am surprised it took so long, but according to Campaign in the UK, Adidas is officially jealous of Nike's success with Nike+ and it wants its own. This could be the agency brief of the year and one of the branding world's most challenging assignments, because no other brand, in sports or beyond,...