Influx

Alex Steer’s great post on The Futures Company blog about the future of advertising can be used to establish a clear set of deliverables that define what advertising now has to do. 1. Interact with your audience: It has to be interactive-the best stuff always was and still is. It allow the...

The story of Twitter's logo appeared in Wired a few days back, the basics of the story suggesting that Twitter paid no more than $6 for its identity. In a word where product performance trumps image, this is going to be par for the course for many a new brand starting out. The reality that logos...

Whenever a media appears on the horizon, someone comes up with a way to make money out of those eyeballs/viewers and it doesn't always have the brand's or the ad industry's best interests at heart. Although we are supposedly in a Brand 2.0 world, most of the thinking still seems to come from the...

Blyk is a UK mobile phone service targeted at the 16-24 year old market. Instead of users paying for the service, they agree to receive 6 ads a day, this seems to fly in the face of conventional thinking. I have often written about the privacy invasion problems of advertising on cellphones, but...

When a top VC says there is too much video content (See WSJ-Kara Swisher's interview with Roelof Botha of Sequoia- below), there's certainly a problem out there. It seems to be getting worse, which is making it so much harder for virals to break through and ads to be seen. This is clearly the...