May 11, 2007
"People don't love brands. This is an elemental economic truth. If they did, firms wouldn't have to pay for advertising."Bubble GenerationThis comment was made in reference to the latest attempt to create branded entertainment venue.The idea that a brand or brands can build its own TV network and...
May 6, 2007
Starburst recently posted a 30 second spot to promote its new berries
and cream flavor. Their strategy: Be as weird as
possible. And it worked.
It has over 2 million views on YouTube. Not to mention the
hundreds of remixes, and blog mentions, and the thousands of...
April 28, 2007
This letter appeared in the Financial Times newspaper today. Dear Economist,Having recently acquired a personal video recorder, I find myself using the time-shift facility when watching commercial TV.ADVERTISEMENT ( a web advertisment appeared here!!)I
start watching a programme around 15 minutes...
April 21, 2007
DDB Dallas- 1996
April 5, 2007
The California Milk Processing Board’s (CMPB) Got Milk campaign is one of the most enduring and best-loved ad campaigns in history, not the Milk Moustache campaign, but the television work of Goodby, Silverstein and PartnersThe mid 1990s campaign with “Planning God”, Jon...
April 5, 2007
YouTube is a billion channel universe, but explore it by brand and you quickly notice that this ecosystem has different component parts. Influx went through a hypothetical exercise; we tried imagining a “channel” for Sony’s PS3. Exploring some of the 44k videos on the site and...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
