January 3, 2009
It looks like everyone is going to have to start thinking outside their narrow confines if they are going to be successful in 2009. The same old thinking in silos is just no longer going to cut it. It's not what clients want and it's not what's going to keep your agency profitable.The NYT ran a...
January 17, 2008
I am surprised it took so long, but according to Campaign in the UK, Adidas is officially jealous of Nike's success with Nike+ and it wants its own. This could be the agency brief of the year and one of the branding world's most challenging assignments, because no other brand, in sports or beyond,...
December 21, 2007
As the advertising industry falls more and more in love with black boxes, terabytes of data and predictive models, it could be missing out on the one thing it needs to encourage, the random. One of the non-fiction books of the year is Nicholas Taleb’s Black Swan, which examines the...
September 9, 2007
"Design is so popular today mostly because business sees design as
connecting it to the consumer populace in a deep, fundamental and
honest way. An honest way. If you are in the myth-making business, you
don’t need design. You need a great ad agency. But if you are in the
authenticity and...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
