Influx

Social media is what many brands want a part of, but very few have made it.On the surface, it seems simple, but dig a little deeper and you come across a myriad of complex political and structural issues that are standing in the way of success. It seems there's probably a role for consulting...

Tom Formeski's recent post about social media and brands is an interesting take on brands that don't really respond to negative responses on social media platforms.Tom singles out Apple and Wells Fargo as examples of companies who don't really to respond to negative comments. He claims that because...