November 24, 2007
It's clear that the next big change for ad agencies will be the shift to place digital at the center of the shop. Euro RSCG has already made the leap and others will doubtless follow.This move has implications for planners, as demands on them will change considerably.R/GA has been leading the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
