Research work by Christopher Hsse and his colleagues at University of Chicago has revealed some interesting traits about human behavior; namely that we are naturally inclined towards idleness to conserve energy, we would rather do nothing, but we are happier and less bored when we are busy....
We are hearing reports of 11% CTRs for the first wave of Apple iAds that have appeared on various applications, then there's this from foursquare.." our friends at Monique’s Chocolates in Palo Alto have acquired over 50 new customers and saw well over 100 redemptions as a result of running a...
Traditional magazine art directors seem to love the iPad because it respects the classic rules of the grid and pagination. When we see examples of future concepts for tablets, most of the time they reference the physical magazine and just build interactivity around it. This is because the tablet is...
Steve Jobs isn't just a genius for his contributions to technology, he was also the first to show us the power of the "happy product walk-through", where actors demonstrate the delights of new technology.With applications coming on stream everyday and in that battle for attention, these demos are...
Could Apple be sitting on a gold mine of purchase data that it can't be mined?The incredible volume of purchase on the iTunes store for music, applications, movies and television shows must give Apple an incredible insight into taste patterns and trends. It should be able to use its own data to...
While Apple's iPad has been the subject of a lot of attention ranging, from ridicule and mixed reviews. The spin suggested the iPad would usher in a new era for those in the publishing business by creating another medium for consumers to experience print. However, the promise suggested by Apple's...
While the tablet frenzy is reaching epic proportions and everyone seems to be looking at Apple, HP does not want to let it's efforts slip by unnoticed because it does have something interesting to say...it has a tablet and it's very cheap!However, the company has a fun way of going about things,...
Exciting and euphoric are not two words I would use to describe for Microsoft. The fact that this clearly staged euphoria was manufactured for public consumption, note the presence of TV cameras, is a sign that Microsoft means business. I guess If you can't beat them you have no choice, but to join...
Tom Formeski's recent post about social media and brands is an interesting take on brands that don't really respond to negative responses on social media platforms.Tom singles out Apple and Wells Fargo as examples of companies who don't really to respond to negative comments. He claims that because...
Apple's "Wall of Applications" developed for its recent developer conference did more to demonstrate the breadth and scale of its applications than any single static ad ever could. It's a great example of the power of data as a compelling form of communication. In Apple's case, it's all about the...
We are delighted to add Alan Dye to our Influx Curated (June 11th- San Francisco) speaker list. Alan is currently a Creative Director over at Apple and will be one of Chris Riley's guest speakers. Alan's experience includes stints at Kate Spade, Ogilvy's B.I.G. and Landor.Here's Debbie Millman...
While most of the leading applications on Apple's 30,000 plus store are games, the company is keen to inform us that there's lots of meaningful things you can do with your iPhone. This ad? (below) does a great job at highlighting all the recession-busting applications that you can get for your...
The once great Dell is trying to re-invent itself for a world that's radically changed since it first came into being. As the company shifted away from it's focus on the customer, the social network and the blog rose up to call them out, a resurgent Apple has re-defined computing, not just for a...
There's a great interview in Mobilecrunch with one of the members of the iPhone Dev Team. This is not a unit inside Apple responsible for updating the phone software, quite the opposite; it's a team of unpaid renegades who are tearing up the phone and hacking it to pieces. These are a group of...
MTV or Music Television built its brand celebrating the new art form of the early 80s, the music video. It gave the music industry just what it needed, the eyeballs of a young generation to promote its product which it made a buck a disc for. Fast forward several decades to the emergence of MySpace...