Influx

"So far, the throngs of iPhone-demanding humanity beating on the glass shells of Apple Stores across the globe haven't materialized -- at least not here in Apple's backyard. At this point, the line consists of about one woman, four gentlemen, and three clowns."Via EngadgetPosted by Ed Cotton

There’s no doubting the functional power of iTunes software, but it plays second fiddle to the more powerful and dominant iPod. Now it looks as if Apple would like to beef up the  iTunes brand a little more. No 9 on Influx's prediction list for 2007 is happeningIn the UK, Apple...

A couple of days ago, Influx discussed the potential for brands and retailers to add experiences to their offering. In the piece we incorrectly classified Apple as a pure brand retailer with no brand experience elements. We are wrong most of the stores have classes and group training. Which adds an...