Influx

Researchers at MIT have been investigating the world of 4chan- the online forum populated and popular with young males. In the study they uncovered some facts about the lifespan of threads on the site. 3.9 minutes was the average based on their calculation. This is obviously an extreme example of...

Some data released last week from Tivo shows just how challenging it is to get attention. For a show like Mad Men, 85% of viewing is timeshifted and 83% of the ads are viewed on fast forward. This presents planners and buyers with an interesting challenge, some of the best loved and top rated...

A new pilot study from POPAI looks at how UK shoppers engage in retail marketing at Morrisons and ASDA/Wal-Mart stores.It reveals just how challenging the battle for consumer attention has become."534 shoppers enter the store per hour; shoppers are exposed to 1.6 pieces of marketing materials per...

This letter appeared in the Financial Times newspaper today. Dear Economist,Having recently acquired a personal video recorder, I find myself using the time-shift facility when watching commercial TV.ADVERTISEMENT ( a web advertisment appeared here!!)I start watching a programme around 15 minutes...

According to a report in the New Scientist magazine, researchers at HP Labs calculated that the average story posted onto the front page of the news site Digg, has a life expectancy of 69 minutes.Although Digg isn't yet the mass market place of attention, it indicates that in an over abundant...