October 5, 2009
John Winsor kindly send me a copy of his latest book, Baked-In, co-authored with Alex Bogusky to review. It's a smart kind of "Back to the Future" guide to the next phase of communication development. It leans heavily on the product/utility focus that's been the topic of much debate in the past 3...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
