September 14, 2011
UK retailer Marks and Spencer is a strange hybrid; it sells both food, homewares and clothes which means it faces tough competition from a number of different players. Keeping the brand relevant and differentiated is critical and to do this the company recently announced a plan costing close to $1...
August 31, 2007
Ad in San Francisco for sandwich store and bakeryPosted by Ed Cotton
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
