February 12, 2008
According to some recent research from Starcom, your online plan might be up in flames, that's because just 6% of users are accounting for 50% of clicks. These "Natural Born Clickers" just seem to love those banners and seem to be clicking way more than any other member of the population. The study...
January 11, 2008
Federated Media has spent some time educating the ad industry on the power and potential of blogs and their authors. Recently, they've been developing content that goes beyond the banner and utilizes their blog network. An interesting example of this is a recent campaign for Toshiba laptops that's...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
