June 7, 2009
The Beatles are one of the strongest and most enduring brands in the world. Without having the benefit of new material, the only way of staying relevant is to support each shift in technology. From remastered CDs through to staged performance of their songs with Cirque Du Soleil, The Beatles have...
June 7, 2007
The Beatles are inescapable; Paul McCartney just released a new album almost to the day of the 40th Anniversary of the release of Sgt Pepper’s and in Las Vegas, Nevada, Cirque du Soleil’s “Love”; an interpretation of The Beatles music, has been playing to sell out crowds....
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
