Influx

It would easy to report that America’s food tastes are leaning towards the organic, healthy, natural and pure, but while this is true, there’s a new desire for “man food” that tastes great, but does you more harm than good and there in lies its appeal A great example is the recently...

Beer Table is a new concept in the world of beer, it’s a bar with a difference. Located in my neighborhood-Park Slope, Brooklyn- it takes beer to a new level. It’s a place where beer is savored, nurtured and there’s many a story to tell about the process and story of each brand...

One thing you need if you are going to take creativity to the next level is a great client. Stella Artois has always done great creative work in the UK and won it’s fair share of awards, but rarely gets mentioned when experts talk about iconic brands that push the communications envelope. In...

We are at an interesting moment in the world of premium products; brands have to be careful not to push back to the recent past too strongly and there's a real need for a new language to begin a new conversation. There's something truly unique about this Welsh beer and beverage company "The Celt...

The big challenge if your a marketer of domestic beer is your scale and ubiquity can be both a blessing and curse. The downside of mass is that you lose your cool pretty fast. While domestics have experimented with more upscale/premium lines and a little bit of packaging innovation, they haven't...

The Monk's Kettle is one of San Francisco's finest beer haunts. They treat beer with a sacredness that's usually reserved only for wine. I was keen to learn more about the place and the inspiration behind it, so I sent an email to Nat Cutler (Managing Partner) and waited for a response. It took...

Mcmenamins has spent the last 30 years building a local empire in Oregon. Starting out with brew pubs and moving onto hotels, wineries and a distillery. The brand remains true to its roots and exhibits a wonderful, infectious and quirky character that helps it to stand way apart from the boring...

A well-known British actor gets his dream assignment, the chance to make a program about the perfect pint of beer. Nice work if you can get it, but there's even more upside because the show is all about creating beer that actually makes it into production. Apparently, leading grocery chain...

Most brewers focus their innovation around new taste, flavor and lightness profiles.They focus on the beer itself, Heineken has done the same, but it's also created some interesting innovation in packaging and product delivery; the keg can and the draught keg are two breakthrough ideas. In March of...

How can something feel so wrong and so right? "Building on a relationship between two Milwaukee neighbors that dates to Harley-Davidson's 90th anniversary celebration in 1993, Miller Lite will be the exclusive malt beverage sponsor of next year's Harley-Davidson 105th Anniversary...

At one time, Heineken was the UK's best selling lager, much of this success was down to Lowe Howard Spink's memorable advertising campaign and the tagline- "Refreshes the parts other beers can't reach" that was known by every Brit. However, by the early 1990s, the brand had started to falter, it...

In a battle for attention, it’s almost impossible to get through to consumers and communicate the one thing that you stand for. However, Coors appears to have struck gold in their ability to communicate that Coors Light  “owns” cold. Taking a step back from beer land, it...