January 30, 2009
According to Today and Tomorrow, Adidas seems to know a thing about marketing in challenging times. A couple of days ago, the company hosted a house party at its Berlin concept store and had a special sale at the same time. Most companies have parties, but they sell nothing. At this event, Adidas...
June 4, 2007
James Friedman of our EMERGE unit, has just returned from a whirlwind trip to Europe. He's started to post his findings, including a review of four interesting galleries in Paris and Berlin.
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
