Influx

This might be the start of some kind of series with the idea being to fish out from the internet universe’s thousands of headlines that come to our attention every week, a handful that seem strike us as especially interesting. 1. New York Times adds 281k digital subscribers last quarter via...

When a financial analyst announces that he recognizes the impact of one of your recent product launches, but is concerned that it's not enough, your brand has a lot of work to do."While the current success of the brand (Coke Zero) in volume terms is beyond dispute, we do not believe it is enough to...

If you are a small player in a category dominated by a couple of strong brands, it’s easy to feel intimidated and look for any opportunity to punch beyond your weight.There’s a desire to simply be heard and noticed when you are up against higher spending and noisier competitors....

Yesterday, beverage giant Diageo, held an annual investors conference, where it into considerable detail about all aspects of its global business. Marketing got a seat at the top table and considerable time and attention to explaining the company’s thinking about the new environment and how...

“There is evidence that the 25-29 year olds have grown up quicker than previous generations as a result of 9/11, terrorist threats and two wars. As a result they have adopted so-called ‘mature products,’ such as premium scotch whiskey, earlier than usual. Additionally, 25-29 year...