Influx

JC Decaux the French outdoor media company is increasingly finding new ways of connecting advertising to urban environments. Its latest move is to provide an advertising supported bicycle network in France called Velib. Users can rent bikes for just $1.50/day with JC Decaux picking up most of the...

There are 161 million Americans who don’t ride bikes.Shimano saw it as a market opportunity, so they hired IDEO to find out why. From spending time with non-bikers, IDEO discovered there were a number of attitudes and beliefs these non-riders held, that had become barriers to them ever...