May 20, 2011
Having spent the last 36 hours surrounded by planners creating solutions at Planningness, this little video clip from Instagram’s founders stuck me has highly relevant. They suggest that problem identification is actually harder than coming up with solutions. It’s just a good reminder...
February 10, 2010
The pressure on communication agencies is intense, clients are constantly hoping for breakthrough ideas that are powerful enough to transcend the typically narrow media window and make it into popular culture. As agencies work on these ideas they are increasingly looking for ever more promising...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
