In a world where the rich are getting richer, there’s an emerging market in one of a kind luxury. However, this isn’t modern luxury- it’s the luxury that takes its cues from the past and re-presents and re-imagines them for the future. Think vintage with a twist. Falcon, based in...
I ran into Josh Kadis at the PSFK's San Francisco conference. We chatted about bike trends and and marketing and I promised to follow-up, so here's an interview we just did.1. Briefly describe your background and what you do now?
I’m a marketing consultant
working mostly in the bicycle...
How can something feel so wrong and so right?
"Building on a relationship between two Milwaukee neighbors that dates to Harley-Davidson's 90th anniversary celebration in 1993, Miller Lite will be the exclusive malt beverage sponsor of next year's Harley-Davidson 105th Anniversary...
There are 161 million Americans who don’t ride bikes.Shimano saw it as a market opportunity, so they hired IDEO to find out why. From spending time with non-bikers, IDEO discovered there were a number of attitudes and beliefs these non-riders held, that had become barriers to them ever...