Influx

A statistician has proclaimed that last week's crash was indeed a Black Swan. An event so rare, it can be compared to winning the lottery twice in a week.Posted by Ed Cotton

As the advertising industry falls more and more in love with black boxes, terabytes of data and predictive models, it could be missing out on the one thing it needs to encourage, the random. One of the non-fiction books of the year is Nicholas Taleb’s Black Swan, which examines the...