Influx

Russell and Ben's little experiment of turning blog posts into a newspaper is simply brilliant. Here are some random reasons why?1. Reminds us of the importance of the tactile2. Celebrates a medium that others are writing off as dead3. Makes the temporary, more permanent4. Creates something...

Federated Media has spent some time educating the ad industry on the power and potential of blogs and their authors. Recently, they've been developing content that goes beyond the banner and utilizes their blog network. An interesting example of this is a recent campaign for Toshiba laptops that's...

A few months back Aki Spicer of Fallon and I presented at the AAAAs Account Planning Conference on the topic of ad agencies and blogging. We wet out and did a little bit of research to uncover what planners throught the advantages and disadvantages of blogs and blogging are. The presentation can...

It appears that PR companies are way ahead of the curve in coming to terms with understanding bloggers as an important audience. It's interesting to see what this means for media planners and buyers. Are bloggers on media schedules? Who is dealing with them?Do they get forgetten about and left to...

Manager of Consumer-Generated Media is a similar role to Community Manager, but with a slightly differently title. Bruce Ertmann does this at Toytota, where he manages the blogs and montitors the webwaves for chatter and more. "My office has a bank of 16 monitors and I sit in here, surf the...

Yesterday, Aki Spicer of Fallon and I presented this at the AAAA's Planning Conference. The great news is we are already getting hate mail on Adpulp, from people who suggest they never surf the web for inspiration, then what the %^^& are they doing on Adpulp?"Yes, while the creatives are busy...

As the blog world fragments into more and more specialized universes, there comes a time when each of these universes has enough critical mass to matter. The challenge is to monitor, track and direct people to relevant places within these worlds. For some time, Todd And has been the person...

Bill Tancer of Hitwise recently presented some interesting stats on participation levels on Web 2.0 sites, his research found that only .16% of all YouTube visits were to upload video and only 0.2% of Flickr visits were to upload photographs. As we are in the “Participation Age” there...

Jeff Jarvis had drinks with Dell's PR people and tells an amazing tale of a company that appears to be getting the customer revolution. "The team said that IdeaStorm was Michael Dell’s own idea and passion. And before we met, the company announced that because of IdeaStorm they’d...