January 25, 2011
The NYT recently published an article on how independent bookstores, that now account for 10% of book sales, are coping with the changing and challenging environment. Most of the sellers interviewed talked about embracing online with more seriousness, getting into social media and finding...
September 18, 2008
Brands can play the category game and do a reasonable job or they can go above and beyond the limits of the category and become thought leaders. Powells, a bookstore in Portland, has an ounce of the financial muscle of Borders, Amazon or Barnes and Noble, but ten times the creative firepower. The...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
