Influx

Forbes covers some of the highlights of a recent WSJ article that explored the secrets behind the success of the Apple store. It basically comes down to a few simple thing- having a powerful brand has to be key, but control and attention to detail follow closely behind. “Apple’s control of...

Nokia just announced its new font, Pure and it might be the first step in the turnaround for the mobile giant. "We’re certainly all far more aware of how they work and what they mean – so when a major new typeface is released, it generates a barrage of interest and opinion in print and...

Levi's new "work" campaign is being brought to life with a series of workshops around the country, the latest being a photography workshop in Wooster Street, New York. The brand has been deliberately elastic with the idea of "work" allowing it to stretch from manual graft to the more creative...

Last time we covered Virgin America here on Influx we were unsure if the company would be approved to do business here in the US.  The forces to be presented a slew of roadblocks, and understandably so, Virgin will introduce something new that poses a big threat to the low-priced airline...

Anderson Analytics recently conducted an interesting study to understand if US college students (1,000 sample) knew the country of origin of certain brands and rank the best countries of origin for specific categories. Students want their cellphones, MP3 players, stereo systems and cars to be...