October 16, 2008
Mozilla, the folks behind Firefox are at the forefront of 2.0 marketing. They rely on their community to build and market their products and have done some amazing things by taping into their base. Here's a short interview with Paul Kim, VP Marketing, Mozilla Corporation, who explains more.1....
June 14, 2008
Great profile piece on Threadless, a 2.0 brand, in this month's Inc magazine."Nickell started talking about his company.
Threadless, he explained, ran design competitions on an online social
network. Members of the network submitted their ideas for T-shirts --
hundreds each week -- and then voted...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
